Strategy you can score.
Delivery you can automate.
Two companion methods, forged over twenty-five years of campaigns, parliaments and AI deployment. The Triple Seven is the outward method – it gets you chosen. The Triple Eight is the inward method – it sets you free. Forty-five elements in all, each scored out of ten.
“Second star to the right, and straight on till morning.”J.M. Barrie · Kirriemuir
First you name the star. Then you build the ship. Then you hold the course.
The Triple Seven names the star – where the business is going, and why anyone would follow it there. The Triple Eight builds the ship – so the crossing no longer depends on you standing at the wheel. The Compass holds the course – re-marked against your own baseline, quarter after quarter, so you stay pointed at the star you named.
Sevens get you chosen. Eights set you free.
The Triple Seven Method™ – getting you chosen
Three pillars, twenty-one elements, one number out of 210. This is the naming of the star: what your business actually does, whose hero’s journey it serves, why buyers choose it on purpose, and how devotion is built until customers bring the next customers themselves – all of it measured, so money follows evidence.
The 7Es – what the work achieves
Every piece of content and every activity serves a named strategic purpose, or it doesn’t happen. So money stops following habit and starts following evidence – and every weak spot is surfaced.
| Element | Purpose | State change |
|---|---|---|
| Engage | Capture attention, create awareness | Unaware → Aware |
| Enthuse | Generate emotional momentum | Interested → Excited |
| Educate | Transfer knowledge, build understanding | Uninformed → Informed |
| Empower | Enable action, provide tools | Passive → Active |
| Elevate | Reinforce prestige, build authority | Consumer → Advocate |
| Echo | Stimulate sharing and advocacy | Advocate → Ambassador |
| Evaluate | Measure, learn, refine | Insight → Optimisation |
The 7Ss – how the story is told
“There’s a Story of someone facing a Struggle with real Stakes. A Sage offers a Solution and issues a Summons. The result is Shift.” The customer is the hero, always – so buyers stop finding you interchangeable and start choosing you on purpose.
| Element | Purpose | State change |
|---|---|---|
| Story | The hero’s ordinary world – your customer and their current reality | Stranger → Recognised |
| Struggle | Name the conflict – the problem, villain or obstacle they face | Vague → Named |
| Stakes | What’s at risk – the cost of action or inaction | Optional → Urgent |
| Sage | The brand as trusted guide – empathy plus authority | Sceptical → Trusting |
| Solution | The plan – the product, service or pathway offered | Confused → Clear |
| Summons | The call to action – the clear, compelling next step | Considering → Committed |
| Shift | The transformation – the new identity, demonstrated | Unchanged → Transformed |
The 7Cs – how devotion is built
Brand devotion follows the dynamics of belonging. The 7Cs build believers, not just customers – people who buy again, and who bring you the next customer without being asked.
| Element | Purpose | State change |
|---|---|---|
| Calling | Identify the alienated – find who feels different and call specifically to them | Alienated → Called |
| Contrast | Declare difference – separate from the status quo; principles, never named people | Interchangeable → Apart |
| Connection | Enable human bonds – people buy people before they buy ideas | Alone → Known |
| Congregation | Create gathering places – physical and virtual spaces for members | Scattered → Gathered |
| Creed | Establish beliefs – a clear, documented meaning system | Unspoken → Believed |
| Commitment | Foster mutual investment – a graduated ladder of two-way exchange | Casual → Invested |
| Conversion | Enable multiplication – equip members to recruit others | Member → Evangelist |
The Triple Eight Method™ – setting you free
Three pillars, twenty-four elements, one number out of 240. With the star named, this is the building of the ship: the business honestly seen, deliberately redesigned, then carried by machines your own people command – until it sails without you at the wheel. Its opening question is the Holiday Test: could you leave for three months and the business not suffer? Its doctrine is that we automate last – question, delete, simplify, then and only then hand it to machines. Automation is capacity, never redundancy: the same team, with the hours bought back.
The 8Ps – the honest look
The whole business honestly seen, person by person, before a single thing is changed. The real position lives with the team, not the owner’s summary.
| Element | Purpose | State change |
|---|---|---|
| Position | Write down where the business stands today – and what breaks without the owner | Assumed → Established |
| People | Ask everyone, individually, about the work they actually do | Owner-only → Whole team enrolled |
| Promise | Tell the team plainly: systemising means freed hours, never fewer jobs | Guarded → Candid |
| Practice | Capture the observed reality of each day, not the job description | Described → Observed |
| Pains | Name the repetitive load each person hates, counted in hours | Hidden → Named |
| Protect | Ring-fence the judgement only a person can do | Blurred → Protected |
| Purpose | Hear what each person wants from their role and career | Unasked → Heard |
| Picture | Agree one map of who does what, confirmed by the team | Fragments → Agreed diagnosis |
The 8Ts – the redesign
Delete before you design, simplify what survives, then draw the human-plus-bot operation with roles evolved and costed. Nothing gets built until its paper trail and its price exist.
| Element | Purpose | State change |
|---|---|---|
| Target | Agree the end-state in writing, as an outcome – not a list of tools | Vague brief → Agreed outcome |
| Trim | Delete steps and tasks before automating anything | Inherited steps → Deleted |
| Tighten | Simplify and speed the survivors before any machine touches them | Long-winded → Simplified and fast |
| Teaming | Design people plus bots: what a machine drafts, what a human approves | People or bots → People plus bots |
| Trust | Make the redesign visibly for the team, not done to them | Sprung on → Believed |
| Transpose | Rewrite roles around the judgement work – evolved, never cut | Same role → Evolved role |
| Tailor | Write prompts, playbooks and procedures for this business | Generic → Bespoke operating manual |
| Tally | Cost the build in your own numbers, gated in stages | Hope → Costed, gated plan |
The 8As – the machines
Build only what survived the Tally, on your own accounts, governed before go-live. The judgement stays human. Proved, finally, by a real documented owner absence.
| Element | Purpose | State change |
|---|---|---|
| Automate | Real, repeatable work carried by machines – not experiments | Manual → Automated |
| Acquire | New business arrives and is followed up without the owner chasing | Owner-as-rainmaker → Self-running funnel |
| Attune | One clean source of truth – nobody re-checks the numbers by hand | Noise → Clean signal |
| Assure | A human approves before it matters; an audit trail exists | Exposed → Governed |
| Adopt | The new ways of working stick – habitual, not enthusiast-only | Piloted → Embedded |
| Advance | Measured against baseline on a schedule; what underperforms changes | Static → Compounding |
| Ascend | Systems improve as the models improve, without rebuilding | Fixed to one model → Rising with the models |
| Autonomy | The business passes a real absence test – the log shows what ran clean | Needs you → Runs without you |
Two numbers.
Both free.
The Triple Seven scores out of 210 – 175 or above is exceptional, below 105 means foundations first. The Triple Eight scores out of 240 – 200 or above is exceptional, below 120 means foundations first. Together, forty-five elements out of 450. Self-assess each free, in ten honest minutes.