Great businesses look lucky.
We engineer that luck.
Two questions decide everything: is the marketing working – and could the business run without you?
We built a method for each.
The Triple Seven Method™ scores the first – how you win customers. Twenty-one elements, out of 210.
The Triple Eight Method™ scores the second – whether it runs without you. Twenty-four elements, out of 240.
Ten minutes each. Free. Then you know where you stand.
Two free scores: the 777 Score for the Triple Seven, the Holiday Test for the Triple Eight.
Two paths.
Three steps each.
Outward first, to the customers. Then inward, to the business itself. Each path scores first, explains second and changes third – and you can stop after the free score if that is all you needed.
Twenty-one statements, ten minutes
You mark your own business on how it measures what it does, how it tells its story, and how it turns customers into believers.
Your number out of 210, the pillar you are weakest on, and the first thing to fix.
The Deep Read
A structured interview with you, then a written report that argues every score you set down and tests it against your own words.
The why behind the number, and your moves in order, within two working days. Commission the Audit within sixty days and the whole £197 comes off its fee.
The story rebuilt on purpose
Measurement put in where there was guesswork, the story recast with your customer as the hero, and belonging built deliberately rather than hoped for.
Buyers who choose you on purpose instead of on price – and a number to beat next quarter.
The Holiday Test, ten minutes
Twenty-four statements on a single question: could you leave for three months and the business not suffer?
Your number out of 240, and an honest reading of how far the business still depends on you.
The Audit
Every person on your roster is interviewed privately, in their own words, seen by no one else in the business. Those rooms become one map of how the work truly runs.
The real operation on the record, and the redesign costed and gated before a thing is built.
The repetition handed over
The repeatable load runs on machines in your own accounts, with a human approving anything that matters. Capacity, never redundancy – the same team, with the hours bought back.
Your people’s hours returned – and a business that is worth something without you in it.
Both scores are free and take ten minutes. Nothing on either path is priced by the hour, and every fee is fixed in writing before work begins.
Most businesses run on guesswork
and on you.
Agencies sell hours. Software sells dashboards nobody reads. Meanwhile your own people spend the week chasing, reporting, and writing the ninth version of the same email – and everything that actually matters still waits for you. All of those hours are bought and paid for: the agency’s, your people’s, and your own. You cannot spend them twice. And you still cannot answer the two questions that decide everything: is the marketing working – and could the business run without you? If your name is above the door, you have already asked both.
Everyone else automates first.
We automate last.
AI spending that arrives before the thinking never reaches the profit line. Buy automation before the business is fixed and all you own is expensive robots doing a dumb thing faster. We score how you win customers, rebuild the story so buyers choose you on purpose, and turn customers into believers who bring the next ones. Only then do the machines get switched on – and by that point they know exactly what they are for.
Three get you chosen.
Three set you free.
You see what works
Every part of how you win customers, scored out of ten – so money follows evidence, not habit.
Buyers choose you on purpose
Your story rebuilt with the customer as the hero and you as the guide – the difference between being considered and being chosen.
Customers bring the next customers
Belonging built deliberately: a place to gather, a reason to stay, a referral they know how to make.
Twenty-one elements, one number out of 210 – and being chosen stops being luck.
You see how the work really runs
Every person interviewed privately, in their own words – the operation as it actually is, not as the org chart says it is.
The work is redesigned, not cut
Steps deleted before anything is built, strengths recombined, and every change costed and gated before it starts.
The machines take the repetition
The repeatable load runs on machines that live in your accounts, not ours – with a human approving before anything goes out.
Twenty-four elements, one number out of 240 – and a business that is worth something without you in it.
A Tuesday, engineered.
By eight o’clock the enquiries are answered, the proposal is drafted and the week’s content is queued. You approve two things over coffee. The machinery hands you decisions, not tasks.
An illustrative morning – the shape of the systems we build and hand over.
- 06:40✓Overnight enquiries answered and triaged. Two flagged for your judgement.
- 07:15✓Proposal drafted from yesterday’s interview – their words, your terms. Awaiting approval.
- 08:00✓This week’s content queued. Every piece purpose-tagged and scored.
- 09:12✓You approve two items. Coffee still warm.
- 17:30✓The day’s numbers, one line, in your inbox.
Both questions have a number.
Start with the first.
Take the 777 Score first. The Triple Eight automates what the Triple Seven has fixed, and machines pointed at a broken story only do the wrong thing faster.
Fair warning: self-scores flatter – everyone marks their own homework kindly. But even a kind hand cannot hide your weakest pillar, and the weakest pillar is where the money leaks.
Ten honest minutes. No call required. Your address is used for your reading and nothing else.
Sevens get you chosen. Eights set you free.
Commission the Audit within sixty days of your Deep Read report and the whole £197 comes off its fee. Nothing is priced by the hour, every fee is fixed in writing before work begins, and all prices exclude VAT. The outcomes, in full
Twenty-five years of putting
new technology to work.
Film and television production digitised end to end, London and Los Angeles. The networks served Universal, Disney, Pinewood, IMAX, MTV and the BBC – and still carry the industry today.
A blockbuster rescued after a freak flood – one of the two people who recovered the production.
Westminster seats, 2015. A decade inside the machine that delivered the ‘impossible’ 2011 Holyrood majority and drove referendum support from 27% to a poll lead – as strategist to two First Ministers.
Twelve campaigns across the Scottish, Welsh, UK and European parliaments – and Zambia’s National Assembly.
Deploying AI in business since – boards and teams trained across architecture, enterprise and the third sector.
– Channel 4 News. And “a revolution” – The Times.
BBC · Channel 4 · The Times · Forbes · The Spectator · Bloomberg TV
Pay once for the change.
Own it forever.
The Triple Seven and Triple Eight Methods™ – forged over twenty-five years of campaigns, parliaments and AI deployment. The Triple Seven names your star: what you do, who it is for, why they stay. The Triple Eight builds the ship that gets you there – without you at the wheel every day. Interventions, not subscriptions: you buy the change, you own what gets built, and the machines are switched on last.
All prices exclude VAT, which is added at checkout.
The Triple Seven Method™ in full.
You hear first.
The thinking, the scoring, and the case for engineering what everyone else leaves to luck. The Triple Eight Method™ follows it – the inward half, and the same list hears about both.
Recent work.
From a £500m acquisition process to a practice live in a week.
Brand, positioning and working systems for the launch of a new advisory practice – live within a week.
Counsel on growth-by-acquisition strategy for the owning family.
Retained strategy, marketing and content counsel – a practice designing yachts since the 1870s.
Strategy and content counsel for a maritime events company behind world-class classic-yacht regattas.
Digital strategy and audience development for a national yachting archive.
Originated and ran a £500m cross-border acquisition process in media production, from first approach to due diligence.
Described rather than named, as discretion demands. References in conversation.
One letter a week.
Worth keeping.
How marketing gets engineered – the scores, the systems, and the occasional confession from the workshop. Free. The first letter goes out when the book publishes; put your address in now and you start at letter one.
No spam, no selling your address, unsubscribe in one click.
Fifteen minutes.
Three recommendations.
Bring the problem – growth, audience, votes; plain language is fine. It is the owner of this firm on the call – not an account manager. You’ll leave with three things to do, whether or not we work together. And if we’re not the right fit, we’ll say so – and point you to who is.
Ten minutes. The first of two numbers.
Then you know where you stand.
Not knowing is the only thing that costs.