Book a Call
Strategy · Technology · Edinburgh · London · Washington

We industrialise new and emerging technology.

Industrial Strategic turns AI and digital tooling into working advantage – for leaders, owner-led businesses and political operations. Built by the strategist who did it first: the digital machine behind the SNP’s rise, 2009–2016. Deploying AI in business since 2015.

Book a 30-minute introductory call AI Command – July cohort
6 → 56Westminster seats, 2015
69 MSPsThe ‘impossible’ 2011 majority
2015Deploying AI in business since
2First Ministers advised
Who We Help

Three kinds of leader. One job: win.

Political leaders & their teams

Members, candidates and their staff who need to move numbers and run modern offices – on challenger budgets, inside the rules. Where we made our name.

Owner-led & family businesses

You’ve built something real, but growth has stalled and AI feels like noise rather than leverage. We turn it into hours saved and leads won.

Prestige & heritage brands

A world-class product with an undersized audience. We grow the audience – and the revenue – without cheapening what makes the brand worth protecting.

New – Founding cohort, July 2026

AI COMMAND – AI for political leaders & their teams.

Four live online sessions: the workflows that let a small office produce like a large one, and the module nobody else teaches – the law. Imprints, the Electoral Commission’s AI guidance, deepfake rules on both sides of the Atlantic. Capped at 30 seats.

From £747 £997
Reserve a founding seat →
What We Do

Three ways to start winning.

i.

AI training & adoption

Cohort courses and in-house programmes that take your team from curious to operational – workflows, content engines, the rules, and the judgement to use them. The work clients have paid us for since 2015.

Cohorts · training days · diagnostic week
ii.

Working systems, built for you

Bespoke service-as-software: we map what your organisation does and build the tailored AI dashboards and workflows that do 80% of it – delivered working, not as a report.

Fixed-scope builds · from diagnostic to deployment
iii.

Campaigns & strategy

Positioning, narrative and digital operations for campaigns and organisations that need to move numbers – the 6→56 playbook, updated for the AI era. Senior counsel, priced accordingly.

Retained · selectively taken
How It Works

No mystery. No velvet rope.

01.

A 30-minute call

Free, no obligation. Tell us what you’re trying to achieve. You’ll leave with three actionable recommendations – whether or not we work together.

02.

Fixed scope, fixed price

A defined first engagement with a clear deliverable and a clear price. No open-ended retainers to start. You know exactly what you’re buying.

03.

Execution, not reports

We build and train alongside you, and stay only as long as we’re earning our keep. If we’re not the right fit, we’ll say so – and point you to who is.

Selected Engagements

Recent work. Proven record.

Current · Prestige Marine

Classic Regattas Limited & G.L. Watson & Co

Retained strategy, marketing and content counsel across a portfolio of classic-yacht ventures and world-class regatta events.

Current · Professional Services

Advisory practice launch

Brand, website, booking system and positioning for the new practice of a senior adviser to a former Prime Minister – live within a week.

Current · Heritage

National maritime-heritage archive

Digital strategy and audience development for a national yachting heritage collection.

Aviation

Privately owned European airport

Counsel on growth-by-acquisition strategy for one of Europe’s largest privately owned airports.

AI Training

Executive AI programmes

Paid AI training delivered for firms across architecture, enterprise and the third sector – from board briefings to hands-on team adoption.

Political Record

SNP – Westminster, Holyrood & the referendum

Digital and technology strategy behind the 2011 Holyrood majority – 69 MSPs, in a system designed to prevent one – and the 2015 Westminster landslide that took the SNP from 6 MPs to 56 of Scotland’s 59 seats. In the 2014 independence referendum, helped drive Yes support from 27% to a 55% poll lead eleven days from the vote – a referendum lost on the day, but a campaign that re-made Scottish politics. Central to securing Scotland’s 62% Remain vote in 2016. Described as ‘light years ahead’ by Channel 4 News, and as ‘a Facebook revolution’ by The Times.

Kirk Torrance speaking on a conference panel
On stage
On Bloomberg TV
Bloomberg TV
Political engagement
The political years
At the London Stock Exchange
London Stock Exchange
Kirk J. Torrance
Founder & Principal

Kirk J. Torrance

Kirk Torrance has spent two decades winning attention for causes, brands and campaigns – as the strategist who brought new and emerging technology into UK and European politics, and built the digital machine behind the SNP’s rise from 6 Westminster seats to 56.

He holds a BSc in Internet & Communication Technologies – including the study of AI – and has been deploying AI in business since 2015, training executives and teams across architecture, enterprise and the third sector. Digital strategist to two First Ministers; twice invited to Davos; published in The Spectator.

Today he applies the same method – sharp strategy, a story people repeat, and technology that multiplies effort – through Industrial Strategic. You deal with Kirk directly. No juniors, no hand-offs, no reports that gather dust.

Two First MinistersBSc ICT incl. AIAI in practice since 2015Davos ×2British-American ProjectThe Spectator
Get in Touch

Book your introductory call.

  • Tell us what you’re trying to achieve – growth, audience, votes. Plain language is fine.
  • We reply within one working day, and the 30-minute call is free.
  • If we’re not the right fit, we’ll say so – and point you to who is.
Office
5 South Charlotte Street, Edinburgh EH2 4AN, Scotland
Email
office [at] industrialstrategic [dot] com
Telephone
+44 (0)131 510 2007